By 1984, three years after its initial approval for use in tabletop sweeteners and dry food, U.S. consumption of aspartame had already reached 6.9 million pounds per year. This number doubled the following year, and continued to climb well into the 90's.
According to statistics published by Forbes Magazine [i] based on Tate & Lyle estimates, aspartame had conquered 55 percent of the artificial sweetener market in 2003. One of the driving factors behind aspartame's market success is the fact that since it is now off patent protection, it's far less expensive than other artificial sweeteners like sucralose (Splenda).
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